OneXillium · Account intelligence
Fresh account intelligence. Stronger customer conversations.
An account intelligence system that connects company developments and decision-maker priorities to opportunities within existing customer relationships.
Quarterly research refreshes, ongoing monitoring and qualified insights delivered into the CRM. Built and managed by AiDU, together with Media Architect.
The challenge
Hours of research.
Repeated every few months.
OneXillium wanted to introduce new services to its existing customers. Relevant outreach meant understanding what had changed in each company and what mattered to the people leading it.
The team researched company activity, recent developments and the decision-makers who matched its ideal customer profiles, then brought those findings together for outreach. Each account took an average of 3–4.5 hours.
That research had to be repeated every few months. Preparing a well-informed conversation meant returning to the same manual work as priorities and opportunities changed.
Research turnaround
From hours of research
to minutes of processing.
Figures supplied by the project team. The 10 minutes is system processing time for one account and all its relevant decision-makers, rather than human review time.
3–4.5 hours
Manual research and preparation per account, repeated every few months.
~10 minutes
System processing per account, covering the previous 90 days and all relevant decision-makers.
The account intelligence system
Research with context.
Insights with a purpose.
The system brings account research, decision-maker intelligence and OneXillium’s service context together. Its purpose is to give the team a qualified basis for expanding existing customer relationships.
The account. The people. The opportunity.
Existing customer relationships · OneXillium’s services
Company developments · Decision-maker roles and priorities
Understand what is changing.
Research recent developments, business priorities and company activity to understand the account’s current context.
Know who the insight matters to.
Research relevant executives and department leaders, including CXOs, VPs, general managers and heads of department.
Connect signals to services.
Qualify insights against the account and its decision-makers, connecting their priorities to opportunities for OneXillium’s new services.
Put context where work happens.
Deliver the research outputs to the client and add qualified insights to the CRM for easy reference when preparing outreach.
How it operates
A full refresh each quarter.
Fresh signals in between.
Refresh every 90 days
The integrated system runs a full company and individual research refresh each quarter, scanning the previous 90 days for relevant developments.
Monitor between refreshes
Ongoing monitoring tracks new company developments and relevant decision-maker activity on professional channels such as LinkedIn.
Deliver into daily work
Qualified insights are delivered as research outputs and added to the CRM, alongside the account information the team uses to prepare outreach.
The collaboration
Business understanding.
An operating system.
Media Architect served as the bridge to OneXillium, contributing business analysis and functional expertise to define what the system needed to deliver.
AiDU developed and manages the account intelligence system. The collaboration translates the client’s needs into research that supports the team’s day-to-day customer conversations.
The practical change
Less searching. More informed outreach.
The team can prepare outreach faster, with specific company developments and decision-maker insights already available in its CRM.
Instead of rebuilding the research every few months, OneXillium has an operating system that keeps account context fresh and connects it to opportunities for new services within existing relationships.
Managed AI systems
Your customers.
Your account intelligence.
Build a system that turns changing account context into relevant insights for your team.