Neuhaus · SEO automation
Ready for the sale season. Across the catalogue.
A system that creates seasonal product metadata, updates it in the CMS and submits the pages for indexing.
Built for Neuhaus by the team behind AiDU.
The challenge
A seasonal deadline.
A catalogue of manual updates.
Before a sale event, Neuhaus needed to refresh product metadata to match the search intent of the season. The work covered different markets and languages, across either the full catalogue or a selected product portfolio.
Updating the metadata manually took 15–20 minutes per product across all languages. Each product added another round of writing and CMS editing before the seasonal deadline.
The work to automate
15–20 minutes
for every product.
The manual preparation time covered all language versions for one product. That repeated work grew with the size of each seasonal refresh.
Product by product
Manually prepare the seasonal metadata across languages and enter the updates in the CMS.
One end-to-end system
A user trigger starts metadata creation, CMS updates and submission for indexing.
The Neuhaus SEO system
From a user trigger
to updated product pages.
The system carries the refresh through to completion, using the brand and product context to prepare metadata for the sale season.
Neuhaus at the centre.
Brand tone of voice · Product context
Seasonal search intent · Language requirements
Choose the refresh.
The user triggers an update for the full product catalogue or a selected product portfolio.
Prepare the metadata.
The system creates metadata from Neuhaus’s tone of voice, product context and the seasonal search intent.
Write it into the CMS.
The metadata is updated directly in the CMS as part of the same end-to-end process.
Submit for indexing.
The updated product pages are submitted for indexing, completing the refresh process.
Brand context, at scale
Seasonal relevance.
Still unmistakably Neuhaus.
The metadata is created from the brand’s tone of voice and business context, with the product and seasonal search intent informing the copy.
This gives the refresh a consistent foundation across languages, while keeping it relevant to the products selected for the sale event.
An international catalogue
Across markets.
Across languages.
A multilingual business
Neuhaus’s current website lists 26 country destinations and offers English, Dutch, French and German. Seasonal product content sits within that international context.
Visit NeuhausThe right portfolio
A refresh can cover all products or focus on the portfolio selected for a particular sale event.
One complete process
Metadata creation, CMS updates and submission for indexing happen as part of the same system.
The practical change
Less repeated editing. A simpler seasonal refresh.
The team can trigger a refresh for the products it needs, with the system handling the metadata creation, CMS updates and indexing submission.
Work that previously required repeated manual updates for each product is now carried through by an end-to-end SEO automation system.
Built for Neuhaus by the team behind AiDU.
Managed AI systems
Your catalogue.
Your SEO system.
Build a system around the product updates, brand context and recurring search work your business needs.