Lexdura · Autonomous marketing
Marketing that works as one system.
An autonomous marketing system with email at its core, supported by website automation, search improvements, search ads and website UI/UX work.
Built together with Berlin Creative Studio, bringing strategy, creative direction and technology into one marketing approach.
The challenge
10–15 emails a day.
Each one built by hand.
Lexdura was sending 10–15 emails a day to lawyers, accountants and real estate agents across the Dutch- and French-speaking parts of Belgium.
The team gathered input from the client each week, then drafted and assembled emails click by click, window by window. Planning for different audiences and markets meant repeating that process throughout the day.
Email production took around two hours of manual work daily. Keeping campaigns running depended on someone carrying out each step.
Email time savings
Less production.
More improvement.
Email work shifted from daily manual production to actively managing and improving the system.
2 hours a day
Manual email planning, drafting and assembly across multiple tools.
6 hours a month
Active email system management and ongoing improvement.
The Lexdura marketing system
Built to run.
Designed to keep learning.
We built the autonomous email core and contributed across the website, search, advertising and digital experience. Together with Berlin Creative Studio, these efforts support Lexdura’s marketing as one system.
Lexdura at the centre.
Audience and market knowledge · Webinar programme
Brand and campaign direction · Engagement feedback
An autonomous core.
Email planning, creation and sending run automatically, with engagement results informing what comes next.
Automate the recurring work.
Website automations and updates support Lexdura’s wider marketing activity.
Support discovery and demand.
Our work also includes search improvements, contributions to search ads, and coordination with social and paid activity.
Improve the digital experience.
Website UI/UX improvements bring the digital experience into the wider marketing approach.
A shared approach
Berlin Creative Studio
and AiDU, together.
The collaboration went beyond automating the existing clicks. Berlin Creative Studio and AiDU worked together across strategy, branding, creative direction, campaign ideas and client management.
That shared approach connects the creative decisions with the system’s operating context. AiDU builds and manages the autonomous system, with both teams contributing to how Lexdura’s marketing develops.
The autonomous email core
It plans, sends
and learns.
Plan for the audience
The system considers the Dutch- and French-speaking markets, lawyers, accountants, real estate agents and upcoming webinars to plan email activity.
Run automatically
Emails are prepared and sent without approval before each send, replacing the repeated manual production process.
Improve from engagement
Results feed back into future planning. Active system management focuses on improving its context, decisions and performance over time.
The outcome
Consistent execution. Room to grow.
Lexdura reports consistent revenue growth alongside more connected marketing activity.
With the system handling daily email production, the team can focus its time on managing performance, improving the context and developing the marketing further. Every campaign gives the system more feedback to learn from.
Managed AI systems
Your business.
Your marketing system.
Turn recurring marketing work into a system built around your audiences, brand and business context.