Buying Signal Detection System
Know which accounts
deserve attention now.
Connect website, campaign, CRM and sales signals to identify meaningful changes in buyer interest. AiDU helps your team evaluate fit and timing, then coordinate the next useful commercial action.
Built around your team and the tools they use. We agree the scope, ownership and approval rules before connecting the workflow.
THE WORK TO CONNECT
Activity becomes useful when it has context.
A page visit or opened email says little on its own. The system combines permitted signals with account fit, relationship history and recent sales activity so a team can decide when attention is warranted.
HOW THE SYSTEM WORKS
From your context to a useful outcome.
Connect permitted signals
Collect the agreed website, campaign and CRM events with source timestamps and clear account-matching limits.
Evaluate fit and timing
Compare activity with qualification criteria and account history, distinguishing new interest from routine or repeated behaviour.
Choose a useful next step
Prepare an alert, research task or follow-up recommendation based on ownership, relationship stage and contact rules.
Learn from outcomes
Review accepted alerts, false positives and downstream outcomes to refine thresholds and reduce unnecessary noise.
ONE POSSIBLE WORKFLOW
From repeated interest to a prepared account alert.
One example of the workflow we can configure around your tools, source material and review process.
An account shows a new pattern of engagement across agreed channels.
The system checks the evidence, match confidence and timing.
CRM context identifies account fit, an existing owner and recent contact.
The system prepares a brief explaining why the pattern may matter.
The owner reviews the alert and decides whether to research, contact or wait.
The outcome is recorded and used to improve later prioritisation.
MANAGED END TO END
Agree the inputs. Make the output useful.
Your inputs
Permitted website and campaign events, CRM history, account-fit criteria and contact frequency rules.
Your outcome
An account alert showing fit, timing, evidence, uncertainty and a suggested next action.
Ongoing operation
AiDU reviews the agreed connections, output quality and exceptions. Changes to your tools or source material feed into a controlled update process.
HUMAN CONTROL
Clear ownership at every step.
The agreed routine work
Combine signals, assess rules and prepare account alerts.
The decisions that need you
Keep outreach decisions and new contact actions within agreed ownership and approval rules.
The exceptions to resolve
Flag uncertain identity matches, conflicting signals and duplicate ownership.
A STRONG FIT WHEN
Your team recognises these gaps.
- Useful intent is scattered across several tools.
- Sales receives too many isolated activity alerts.
- Marketing and sales disagree about when an account is ready for attention.
QUESTIONS
What to know before you start.
Can it identify every anonymous visitor?
No. Identification depends on available data, permissions and matching coverage. Unknown visitors remain unknown, and uncertain matches are labelled accordingly.
How is this different from Sales Prospecting?
Prospecting researches which companies fit your offer. Buying signal detection evaluates changes in interest and timing across agreed channels.
Does every alert trigger an email?
No. The next action may be research, internal review or no action. Contact follows your ownership, frequency and approval rules.
How do we get started?
We agree the outcome, assess your existing tools and source material, and define the first workflow. Integration and delivery scope are agreed in a custom proposal.
What does AiDU manage after launch?
AiDU maintains the agreed workflow and connections, reviews exceptions and output quality, and incorporates your feedback. Your team retains the business decisions and approvals defined during setup.
START WITH ONE SYSTEM
Know which accounts deserve attention now.
Tell us where the work gets stuck and which tools your team uses. We’ll define a useful starting scope together.