Lead Generation & Qualification System
Turn interested visitors
into prepared sales conversations.
Connect agreed acquisition channels, landing experiences, enquiries and sales routing. AiDU helps capture relevant demand, qualify it against your criteria and deliver the context the next owner needs.
Built around your team and the tools they use. We agree the scope, ownership and approval rules before connecting the workflow.
THE WORK TO CONNECT
A lead is useful when the next person knows what to do.
Campaigns, forms and sales tools often measure different parts of the journey. The system connects those steps, checks routing and follows the handover so qualified interest does not disappear between tools.
HOW THE SYSTEM WORKS
From your context to a useful outcome.
Connect the journey
Map the agreed traffic sources, landing pages, forms and conversion events into one measurable flow.
Capture useful context
Collect the information needed to understand the enquiry, with supported integrations and clear data handling rules.
Apply qualification criteria
Evaluate fit and stated needs against your rules, explaining the result and referring uncertain cases for review.
Coordinate the handover
Route enquiries to the right owner, prepare the brief and monitor whether the agreed follow-up occurs.
ONE POSSIBLE WORKFLOW
From a campaign visit to a qualified handover.
One example of the workflow we can configure around your tools, source material and review process.
A buyer reaches an agreed landing page from a tracked campaign.
They submit an enquiry with their needs and relevant company details.
The system checks required information, account context and qualification rules.
A qualified enquiry is routed to the correct owner or supported booking flow.
The CRM receives the source, qualification evidence and conversation context.
Handover status and later outcomes reveal where the journey needs improvement.
MANAGED END TO END
Agree the inputs. Make the output useful.
Your inputs
Scoped campaign and website data, enquiry forms, CRM records, qualification criteria and routing rules.
Your outcome
A qualified enquiry with source context, a responsible owner and a trackable next step.
Ongoing operation
AiDU reviews the agreed connections, output quality and exceptions. Changes to your tools or source material feed into a controlled update process.
HUMAN CONTROL
Clear ownership at every step.
The agreed routine work
Capture enquiries, apply approved rules and coordinate routing.
The decisions that need you
Approve campaign changes, qualification thresholds and outreach rules.
The exceptions to resolve
Refer uncertain fit, missing information and failed handovers to the responsible owner.
A STRONG FIT WHEN
Your team recognises these gaps.
- Enquiries arrive without context or ownership.
- Marketing reports leads that sales cannot use.
- Campaign performance is disconnected from qualification and follow-up.
QUESTIONS
What to know before you start.
Does the system include paid advertising?
Paid-channel connections can be included, but media spend, campaign production and budget authority are agreed separately.
Does it guarantee a number of leads?
No. Results depend on the offer, audience, traffic and conversion process. We agree useful measures and assess the full journey.
How does this relate to the AI Chatbot System?
A chatbot can be one enquiry and qualification touchpoint. This system coordinates the wider acquisition-to-handover process across the agreed channels.
How do we get started?
We agree the outcome, assess your existing tools and source material, and define the first workflow. Integration and delivery scope are agreed in a custom proposal.
What does AiDU manage after launch?
AiDU maintains the agreed workflow and connections, reviews exceptions and output quality, and incorporates your feedback. Your team retains the business decisions and approvals defined during setup.
START WITH ONE SYSTEM
Turn interested visitors into prepared sales conversations.
Tell us where the work gets stuck and which tools your team uses. We’ll define a useful starting scope together.