Ad Creative Optimisation System

Test better creative.
Keep your brand in control.

Connect campaign objectives, approved brand assets and performance evidence to a structured creative testing process. AiDU prepares variations, coordinates review and uses results to inform the next brief.

Built around your team and the tools they use. We agree the scope, ownership and approval rules before connecting the workflow.

Discuss this system See how it works

CUSTOM CONFIGURATIONMANAGED BY AiDU

THE WORK TO CONNECT

More variations only help when the test has a purpose.

A creative experiment needs a clear question, comparable conditions and enough evidence to interpret the result. The system keeps those decisions connected to production and review.

HOW THE SYSTEM WORKS

From your context to a useful outcome.

Define the experiment

Agree the audience, objective, hypothesis and useful success measures before producing variants.

Prepare brand-safe variants

Develop copy and creative assets using approved claims, templates and source material within the production scope.

Coordinate controlled testing

Route variants for approval and prepare deployment through supported tools, respecting budget and campaign permissions.

Interpret the results

Review available performance, sample size and changing conditions to suggest what to test or retire next.

ONE POSSIBLE WORKFLOW

From a campaign hypothesis to the next creative brief.

One example of the workflow we can configure around your tools, source material and review process.

Your team wants to test two approved value propositions for the same audience.

The system prepares variants using agreed formats and brand assets.

Reviewers approve copy, visuals and test conditions.

Approved variants enter the connected campaign workflow within agreed limits.

The system reviews results and flags insufficient or inconsistent evidence.

A brief recommends a next test or change for the campaign owner to approve.

MANAGED END TO END

Agree the inputs. Make the output useful.

Your inputs

Campaign goals, approved assets and claims, creative templates, testing rules and permitted performance data.

Your outcome

Reviewed creative variants and a test brief that explains the evidence and recommended next experiment.

Ongoing operation

AiDU reviews the agreed connections, output quality and exceptions. Changes to your tools or source material feed into a controlled update process.

HUMAN CONTROL

Clear ownership at every step.

AUTOMATE

The agreed routine work

Prepare variants, run agreed checks and summarise test results.

APPROVE

The decisions that need you

Approve claims, creative assets, spend and campaign changes.

ESCALATE

The exceptions to resolve

Escalate brand issues, weak samples and unexpected performance changes.

A STRONG FIT WHEN

Your team recognises these gaps.

Creative testing is limited by production capacity.
Campaign teams cannot explain why a variant won.
Performance feedback rarely informs the next creative brief.

QUESTIONS

What to know before you start.

Will it automatically increase ad spend?

Not in the starting scope. Budget changes need explicit authority and agreed limits; otherwise recommendations go to the campaign owner.

Can it create images and video?

Supported formats and tools are scoped during setup. Brand templates and approved assets guide production; complex video or bespoke production may need separate work.

How is this different from social content production?

This system centres on measured ad experiments and creative performance. Social content production centres on a consistent organic publishing workflow.

How do we get started?

We agree the outcome, assess your existing tools and source material, and define the first workflow. Integration and delivery scope are agreed in a custom proposal.

What does AiDU manage after launch?

AiDU maintains the agreed workflow and connections, reviews exceptions and output quality, and incorporates your feedback. Your team retains the business decisions and approvals defined during setup.

START WITH ONE SYSTEM